Challenge

• The organization lacked a unified file structure for managing high‑volume client materials

• Project Managers and Quality Control teams were duplicating work due to inconsistent organization

• Proposal, report, and campaign materials were difficult to locate, slowing down production

• No standardized procedures existed for recurring design or production tasks

• The marketing team needed support handling a heavy workload of simultaneous campaigns

• The company website was outdated and needed a full redesign

• Email campaigns required modernized templates and cleaner code

• Video content needed editing and refinement for internal and external use

My Role

• Multimedia Graphic Designer & Workflow Specialist

• Responsible for design, production, digital development, file organization, and cross‑department collaboration

• Supported company‑wide and co‑branded marketing initiatives

• Helped streamline operations and improve overall team efficiency

Process

High‑Volume Design & Production

• Created marketing collateral seen by millions of healthcare members over three years

• Designed company‑wide and co‑branded pieces for multiple partners and clients

• Managed 25–30 jobs per week and 10–12 client campaigns simultaneously

• Prioritized deadlines, coordinated with stakeholders, and ensured brand consistency across all deliverables

• Provided copy editing and visual refinement to improve clarity and impact

File Structure & Workflow Optimization

• Audited existing department folders and naming conventions

• Identified inefficiencies, duplicated work, and inconsistent file handling

• Built a complete, standardized file and folder naming system

• Documented procedures for recurring tasks to ensure clarity and continuity

• Trained and supervised staff on the new structure and workflows

• Reduced cost, effort, and production time across the department

Digital Development

• Completely revamped the company website using a new WordPress theme

• Improved navigation, visual consistency, and user experience

• Created email mockups in Adobe XD and developed them in HTML/CSS using Redpoint software

• Ensured responsive design and compatibility across devices

• Strengthened the company’s digital presence through cleaner, more modern interfaces

Video Production

• Edited internal and external videos using Premiere Pro

• Enhanced pacing, clarity, and visual quality

• Supported marketing campaigns, training materials, and corporate communications

Cross‑Functional Collaboration

• Worked closely with Project Managers, Quality Control, and leadership

• Coordinated content gathering, revisions, and approvals

• Ensured accuracy, compliance, and timely delivery of all materials

• Helped reduce confusion and last‑minute scrambling through improved structure and communication

Outcome / Impact

• Delivered marketing materials viewed by millions of healthcare members

• Improved team efficiency through a unified file structure and documented procedures

• Reduced duplicated work and saved significant time across departments

• Strengthened brand consistency across all company‑wide and co‑branded materials

• Supported high‑volume production with reliable, organized workflows

• Modernized the company website for a more professional and user‑friendly experience

• Improved email campaign performance through cleaner design and code

• Enhanced video quality for marketing and internal communications

• Contributed to smoother, faster, and more reliable project delivery

• Increased overall business performance by supporting dozens of campaigns simultaneously