Challenge

• Olympus needed more professional, visually consistent proposal packages to compete for large commercial cleaning contracts

• Existing proposals were outdated, text‑heavy, and lacked a clear visual hierarchy

• Marketing materials did not effectively communicate the company’s strengths, differentiators, or service quality

• The sales team needed polished collateral that could be customized quickly for high‑volume bidding

• The company wanted to improve win rates and reduce the cost of producing proposals

My Role

• Lead Designer for proposals, marketing collateral, and internal communications

• Responsible for redesigning the full proposal package and creating supporting materials

• Partnered with leadership and sales teams to improve clarity, visual impact, and brand consistency

• Supported high‑volume production with reliable, on‑brand design systems

Process

Proposal Redesign

• Reviewed existing proposal materials to identify gaps in clarity, layout, and visual hierarchy

• Analyzed competitor proposals to understand industry expectations and opportunities for differentiation

• Created a modern, visually structured proposal template with clear sections, icons, charts, and branded elements

• Improved readability by reorganizing content, simplifying language, and adding visual cues

• Designed modular components that allowed the sales team to quickly customize proposals for each client

Marketing & Sales Collateral

• Designed brochures, service sheets, capability statements, and presentation materials

• Ensured all assets aligned with Olympus brand standards and communicated value clearly

• Created graphics and layouts that highlighted key differentiators, certifications, and service quality

• Supported leadership with polished visuals for meetings, pitches, and client presentations

Workflow & Efficiency Improvements

• Standardized templates and file structures to streamline proposal production

• Reduced time spent assembling proposals by creating reusable design components

• Provided guidance to staff on using the new templates and maintaining brand consistency

• Supported tight deadlines with organized, efficient design workflows